Let it Down

Hair Care

Hair Care Packaging

Stand out color and special effects engage consumers on the shelf

Hair care product development is strongly influenced by the growing, changing global marketplace. Consumers are seeking products that feel personalized for their grooming needs. Package design can support this trend. Stand out color not only gets products noticed at retail, but can also help customers quickly locate their specific formulation on a shelf amidst the ever-expanding number of choices.

Men's hair care is rapidly expanding globally and is one the largest growth areas. Developing unique packaging with masculine colors and finishes that clearly delineate men’s products will become increasingly important as this market expands.

Highlights

  • Liquid and masterbatch colorants to provide shelf appeal 
  • Special color effects including metallic, pearlescent, marble, granite, and wood effects
  • Clarifiers and impact resistant additives for high clarity packaging that performs
  • UV additives that deliver protection for your light sensitive products
  • Soft touch TPEs for over molded caps to engage your consumers with tactile elements and provide ergonomic benefits

Technologies
Resources
Technologies
Resources
 
Caps and Closures Industry Overview Case Study Overview of caps and closures key requirements and helpful Avient technologies.
Caps & Closures – Industry Bulletin Industry Overview Overview of caps and closures key requirements and helpful Avient technologies.
Cesa™ WithStand™ SX Low Haze Antimicrobial Additives (Chinese) Product + Service Overview Product description, key characteristics of low haze technology, markets and applications (Chinese language version)
Cesa™ WithStand™ SX Low Haze Antimicrobial Additives Product + Service Overview Product description, key characteristics of low haze technology, markets and applications.
Winning Smiles with Antimicrobial Additives Case Study Avient's WithStand™ antimicrobial additives saved 30% in costs and enhanced toothbrush performance across different resins.
Marine Application Material Solutions Application Graphic Explore a range of material solutions for marine applications such as boats, jet skis, and docks.
Cesa™ WithStand SX Low Haze Antimicrobial Additives Product + Service Overview Product description, key characteristics of low haze technology, markets and applications.
Snowmobile Application Material Solutions Application Graphic Explore a range of material solutions for snowmobiles and accessories.
Antimicrobials for Touchscreen Surfaces Case Study Low haze antimicrobial additives provide visual clarity in recycled material.
Avient Wire & Cable Industry Bulletin Industry Overview Overview of how Avient serves wire & cable customers, highlighting both power and data cables technologies.
Antimicrobial Additives for Medical Gowns Case Study Customized Cesa™ WithStand Antimicrobial Additives were used for medical gowns to support compliance and performance.
Webinar: Overmolding with Thermoplastic Elastomers – An Essential Guide Webinar Learn about overmolding, material selection to enhance function, and design considerations that can help you address challenges and delight customers.
OnColor™ FX Special Effect Colorants Product + Service Overview Overview of applications and benefits.
Engineered Polymer Formulations for Firearm Components Product Selection Guide Overview of technologies, characteristics, and applications.
Electric Vehicle (EV) Charging Market and Solutions Industry Overview Overview of EV charging market and technologies to enhance public charging stations.
Electric Vehicle Supply Equipment Solutions Product + Service Overview Challenges and solutions for materials used in EV charging stations.
Lower Exterior Bumper Case Study Smartbatch™ Combination Colorants and Additives give the metallic look without the paint for an exterior bumper.
Aqueous Battery Gasket Case Study Dynaflex™ TPE delivered excellent sealing plus chemical resistance for demanding energy storage application.
Disc Golf Discs Case Study Dynaflex™ TPEs provided a versatile material for achieving multiple disc capabilities, colors and features.
Specialty Engineered Materials for Healthcare (Chinese) Product Selection Guide View our portfolio on specialty engineered materials for healthcare (Chinese language version).
Specialty Engineered Materials for Healthcare Product Selection Guide View our portfolio on specialty engineered materials for healthcare.
Disposable Syringe Tip Cap Case Study Increased process efficiency and formulated a solution that met rigorous medical application requirements.
Knee Brace Case Study Dynaflex™ TPE offered material that passed required FDA regulations and provided ultra soft tactile finish to knee brace.
PET Bottle for Hair Care Case Study OnColor™ Frost PET Effect delivered customized color and anti-UV combination for hair care bottle.
Building & Construction - Industry Bulletin Industry Overview Comprehensive overview of Avient technologies for applications within the Building and Construction industry.
Antimicrobials for Food Processing Environments Case Study Incorporated additives to reduce microbe growth.
Antimicrobials for Roofing Membranes Case Study Protected membranes from effects of flora, fungi, and algae.
Antimicrobials for Potable Water Tanks Case Study Mitigated causal effect of undesirable odors.
Antimicrobials for Personal Care Devices Case Study Diminished microbes in patient mobility devices.
WithStand™ Antimicrobial Solutions for Electronic Accessories Application Overview Explore the many ways WithStand™ antimicrobial additives enhance product performance.
Chair Lumbar Support Case Study Dynaflex™ TPE delivers the right support, look and feel for leading seating manufacturer's lumbar support.
Auto Supplier Cuts Costs of Painting Trim Parts Case Study Masterbatch approach eliminates added cost, chemical volatility of painting.
Durability for Cooler Feet and Wagon Wheel Tread Case Study Dynaflex™ G provides durability and UV stability for cooler feet and wagon wheel tread.
Face Mask Ventilation Valve Case Study Dynaflex™ G2711 Thermoplastic Elastomer provides biocompatibility and soft touch for face mask ventilation valve.
Antimicrobial Additives for Dental Products Case Study WithStand™ Antimicrobial Additives maintained sufficient antimicrobial functionality while achieving lower let-down ratios (LDRs).
Thermoplastic Elastomers Product Selection Guide - North America Portfolio Product Selection Guide Explore our product guide for innovative TPE solutions for thousands of applications.
Color Trends in Pet Products eBook Color & Insights Report: January 2022
OnCap™ Light Shield Damage Protection - White Paper White Paper Information on the application and use of light shield additives to protect products from light damage.
OnColor™ Brilliant Metallics - Product Bulletin (Chinese) Product + Service Overview Learn how OnColor Brilliant Metallic Colorants produce a striking look for polymer parts (Chinese language version).
TPEs for Home Appliances Product + Service Overview GLS TPEs are designed to help you stand out from your competitors with reduced appliance movement and noise.
OnColor™ Brilliant Metallics - Product Bulletin (English) Product + Service Overview Learn how OnColor Brilliant Metallic Colorants produce a striking look for polymer parts (English language version).


Color and Additives Solutions Overview Product + Service Overview Colorant and additives overview and capabilities.
Cesa™ WithStand™ Antimicrobial Solutions Product + Service Overview Technology description, key characteristics, markets and applications.
OnCap Light Shield Damage Protection - White Paper (Chinese) White Paper Information on application and use of light shield additives to protect products from light damage (Chinese language version).
GLS™ TPEs - Overmolding Guide Processing + Design Guide Guide to overmolding material selection, part and mold design, material handling and preparation, TPE injection molding, processing, maximizing adhesion and troubleshooting for GLS™ TPEs.
GLS™ TPEs - Injection Molding Guide Processing + Design Guide Guide to part design, mold design, hot runner systems, overmolding, machine selection, material handling and preparation, processing conditions and troubleshooting for GLS™ solutions.
Dental Care Products Manufacturer - Case Study Case Study Additives to preserve clarity and retain opacity developed for dental care products using WithStand™.
GLS™ TPE Infant Care Solutions Guide - Product Selection Guide (English) Product Selection Guide Ideal TPEs for safe, durable and regulatory compliant applications like pacifiers, bottles and bathtubs (English language version).
GLS™ TPEs Packaging Selection Guide - Product Selection Guide Product Selection Guide GLS™ TPEs for soft touch packaging solutions.
TPEs for Anti-Vibration Feet - Application Bulletin Application Overview Reduce movement of top load washing machines with TPEs for anti-vibration feet.
GLS™ TPE Soft-Touch Grips Indoor - Application Bulletin Application Overview Value information and price comparison of GLS™ TPE soft-touch grips for indoor applications.